What Services Does a Growth Marketing Agency Offer
It’s hard enough to start a company, so hearing about bolstering brand recognition and increasing conversions might be overwhelming. To stay afloat as a business, you can’t just maintain the status quo. You need to have a growth marketing strategy. But to run your company effectively, you don’t have time to worry about SEO and Facebook ads. A growth marketing agency offers services to help you expand your reach and let you focus on what you do best. Through a range of strategies, an agency will create a dialogue with your target audience and let your message shine. Partner with a growth marketing agency to take your company to—not just the next level—the top.
What Is Growth Marketing?
Growth marketing is a data-driven modality that uses the analytics from various marketing campaigns to improve measures of success. Depending on your company’s goals, growth could mean lead generation, conversions, or expanding product and service offerings.
Growth marketing is deep marketing. It goes beyond surface-level ad campaigns. With trained expertise, a growth marketing agency will use a combination of tried and true marketing strategies with some experimentation, all expertly analyzed to reveal the most successful direction for your business. It’s both an art and a science.
In general, growth marketing strategies are more holistic than traditional marketing. It combines mediums across platforms to create lasting relationships with your target audience. This takes demonstrated expertise in both inbound and outbound marketing. An agency will be your guide through the entire process. From creating detailed buyer personas to developing strategies to engage them throughout the buyer’s journey, an agency will help you convert at higher rates and have a higher ROI.
Target Every Level of the Marketing Funnel
A growth marketing agency targets your prospects and customers at every stage of the marketing funnel. There are various interpretations of a marketing funnel, but in general, it can be broken down into four main phases: awareness, consideration, conversion, and retention. Effective growth marketing will either cyclically or simultaneously target each of these phases. It takes a lot of effort to manage both the details of a campaign and your long-term vision, but that’s where an agency comes into the picture. A dedicated team of experts working on your company’s marketing campaign ensures that your message is watertight and your success measures are growing.
SEO & Content
An integral part of any holistic marketing strategy includes SEO and content development. And these aren’t just industry buzzwords. An effective SEO and content strategy will drive traffic to your website. It’s all about increasing organic traffic by being:
Accessible – pop up on the first search engine results page
Authoritative – your content is educational and valuable, showing your audience that you’re the expert on the subject matter
Trustworthy – contributors have the credentials to back up their claim as experts and content is cited from reputable sources.
Holistic SEO
Search engines like Google use algorithms that analyze how valuable the information on each webpage is to its users. These algorithms are constantly being updated to provide the highest quality information to the people searching. Search Engine Optimization (SEO) techniques improve a site’s ranking on the search engine results page. As a result of being more visible and accessible, SEO organically increases traffic to your site.
SEO is a crucial part of any growth marketing strategy as it unites the rights brands with the right consumers. There are three different kinds of SEO—on-page, off-page, and technical—that, when used together, offer a holistic strategy. A growth marketing agency will have a team of SEO experts who know the ins and outs of all forms of SEO. From internal linking to meta descriptions, your page will steadily get more attention. When a potential consumer searches a query on Google, your page will be the one they click on.
Valuable Content
Alone, SEO won’t get you conversions. Fast image load times and deliberately placed keywords will only get you so far. However, when SEO is partnered with powerful content that speaks directly to your audience’s pain points, you’ve got a sizzling strategy that’s primed to pull in leads.
Content development is an essential part of growth marketing. But this isn’t just about writing a blog post here and there. Consumers expect the brands they follow to consistently publish content. While your content doesn’t need to speak to everyone (you’ve got your buyer personas for a reason), there should be something for every step of the buyer’s journey. That includes cornerstone pieces that introduce your niche and more detailed content that demonstrates how you offer effective solutions to consumers’ problems. A growth marketing agency will make sure that every piece of content published has a purpose and a thoughtful call to action.
Email & SMS Marketing
Growth marketing is about more than just acquiring new customers. Remember, growth marketing campaigns target every level of the buyer’s journey, and this includes consumers that have already converted. This could be someone who read a blog post that piqued their interest, so they signed up for an email campaign to learn more about your service. It could also be someone who already made a purchase, and you want to share your extended product line. In general, it’s cheaper to retain a customer than acquire a new one. That’s why continued engagement with your brand is a critical piece of the growth marketing puzzle.
Email and SMS campaigns keep your audience in the know. A growth marketing agency will maintain and build upon these leads with personalized content delivered straight to their inbox. This content is entirely permission-based, meaning these are consumers who have opted in to learn more about your brand. Over 60% of consumers expect content to be personalized, which speaks to the necessity of intentional email and SMS marketing. A growth marketing agency understands the power of this lead list and will craft engaging messages that keep your audience excited about and connected to your company.
Effective Scaling
Growth marketing has the ultimate goal of growing a company’s revenue (forgive us if we’re being too obvious). But knowing when and how to scale takes expertise. A growth marketing agency will work closely with clients to understand your goals. Growth marketing is data-driven, and a competent agency will be able to meet you where you’re at, then scale quickly.
Compared to other types of marketing, this results-driven approach keeps all strategies on the table at first. Once a company’s goals and limitations are clear, the team sculps a campaign that’s laser-focused on achieving this impact. For example, a growth marketing agency will offer ad placement on a variety of channels, but curate the strategy to scale in line with your short and long-term goals.
Omnichannel Strategy
A growth marketing agency combines all of a company’s touchpoints through an omnichannel strategy. This entails having a cohesive experience among all your company’s channels. With an effective omnichannel strategy, your audience should be able to flow seamlessly across your digital and physical presence. While the content on each platform (e.g. social media, webpage, brick and mortar, email) should re-purposed to have the greatest impact for each channel, you should have an overall consistent message. A growth marketing agency will make sure there are no dead ends when it comes to your customer experience. Through thoughtful integration and connectivity, this strategy increases customer loyalty by making your brand more accessible.
Growth Marketing for Your Company
A growth marketing agency offers a range of data-driven services that focus not just on customer acquisition, but also on conversion and retention. From technical SEO to scalable ad campaigns, each strategy is designed to increase revenue and sustainably improve success metrics. Looking for a partner to realize your growth marketing strategy? Kuma Agency offers all these services with the results to back them up!
