Will Leather Goods
Will Leather Goods is a family business with 30+ years of leather craft experience. They create timeless pieces using a deep understanding of leather craft. Kuma Agency worked with them to create a full growth omnichannel strategy including paid ads, email & SMS management, promotional campaigns, onsite SEO, social media, and content creation. We also created a storytelling series called "Handed-down" to build a narrative around the product. The campaign was inspired by adventure, style and not taking yourself too seriously.
Services provided:
Omni Channel Strategy
Paid Ads Management
Email & SMS Management
SEO Content Services
Creative Content Services
Social Media Management
RESULTS:
Kuma Agency masterfully crafted and flawlessly executed a comprehensive omnichannel growth strategy, expertly repositioning the brand with a fresh, new aesthetic.
Through strategic acquisition of new audiences and a laser-focused approach to retaining and re-engaging the existing WLG customer base, we achieved phenomenal results. Conversions skyrocketed by a staggering 23% MOM, conversion value soared by 15%, and the cost per conversion dropped a remarkable $11.31.
With unparalleled expertise and strategic acumen, our team at Kuma Agency not only succeeded in reducing ad spend, but also achieved remarkable increases in conversion value and number of conversions.
Kuma Agency carried out a technical SEO strategy and fixed 178,000 site issues, such as broken pages, page speed optimization, alt text issues and more.
Our efforts led to a 15% increase in organic site traffic for Will Leather Goods in just two months.
On the Email and SMS front, we executed a highly effective segmentation strategy, resulting in a staggering 16.54% increase in WLG open rate, soaring from 14.64% to an impressive 31.18%.
To top it off, the average email value (total conversions from email) experienced a phenomenal 9% MOM increase, further solidifying our position as industry leaders in growth strategy and execution.
Our team masterfully executed an influencer campaign that showcased an impressive fourfold increase in talent.
Highlighting a diverse array of creatives, thought leaders, and tastemakers in their homes, creative spaces, and neighborhoods, we captured compelling content that was not only utilized as evergreen, but also strategically leveraged through ads, newsletters, and the web, amplifying its impact and reach.
This campaign was a true testament to our team's ability to identify and showcase the most talented individuals in the industry, and our unwavering commitment to driving results for our clients.
Kuma Agency's new campaign expertly developed to align with brand's website launch, resulting in highest website traffic in 2 years and a surge of new followers on social media channels.
