National Alliance for Eating Disorders
The National Alliance for Eating Disorders (The Alliance) is the leading national nonprofit organization dedicated to outreach, education, early intervention, support, and advocacy for all eating disorders. Throughout our ongoing engagement with The Alliance, Kuma Agency has focused on developing comprehensive omnichannel marketing strategies, including SEO services, that have significantly expanded both reach and traffic through paid and organic channels.
Services provided:
Google, Meta & TikTok Ads Management
SEO & Content Strategy
RESULTS:
Paid Ads Management
We orchestrated impactful advertising campaigns across various platforms including Facebook, Instagram, Google, and notably, TikTok, achieving substantial brand awareness and engagement. On TikTok alone, our campaigns garnered 19,571 followers at an average cost of $0.76 per follower and reached over 3 million people, contributing to the overall engagement with over 120,000 accounts. Our meticulous approach to paid advertising not only amplified The Alliance's reach to +1.5 million accounts but also facilitated meaningful partnerships within the mental health and body positivity sectors.
SEO Content Services
Our comprehensive SEO and content strategies were pivotal in optimizing The Alliance’s online visibility and organic traffic. We developed SEO-enriched content that resonated deeply with the audience, leading to a 140% YoY growth in Instagram followership and generating over 1 million impressions.
Beyond content creation, we implemented a robust backlinking strategy aimed at establishing The Alliance as the #1 referral source for helplines. This strategy involved cultivating high-quality backlinks that enhanced the site’s authority and search engine rankings, allowing more individuals to access the vital support and resources provided by The Alliance. Our relentless pursuit of SEO excellence ensured that The Alliance continued its essential work in the eating disorder community with increased reach and impact, reinforcing our commitment to creating lasting value through innovative and impactful digital strategies.
